How We Qualify Buyer Intent

By
Jake Taylor
October 27, 2023
4
min read
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How We Qualify Buyer Intent

SMS Verified Property Leads

As Australia’s #1 dedicated New Property website, Urban.com.au is committed to providing our customers with high-quality leads. Our SMS Verified Leads qualification process is one of the ways in which we achieve this.

For buyers to enquire on a project listing on Urban.com.au, a lead must provide certain information, including:

  • their buyer type
  • configuration and pricing option of interest
  • first and last name
  • email address
  • mobile number.

Once they have entered their mobile number, we trigger a text message to the user containing a six-digit code. The user must then enter this code on our website to verify that the mobile number they provided is correct.

This data also allows us to assess the demand within our audience for your specific project, enabling us to set clear performance outcomes around the number of SMS Verified Leads we can deliver in a Premium Campaign.

By capturing this level of data, we can provide your sales team with more context when reaching out to Urban SMS Verified Leads.

The benefits of this process are clear. By verifying a lead's mobile number, we can ensure that the lead is genuine and interested in the property. This saves your sales team valuable time that would otherwise be spent following up on unqualified or fake leads. Instead, they can focus their efforts on leads that are ready to speak to an agent and have provided accurate contact details. This leads to higher conversion rates and ultimately helps our customers to achieve their sales goals.

By using Urban.com.au, you can be confident that you are getting leads that are genuinely interested in your property and are more likely to convert into sales.

What about the users who dropout?

Approximately 70% of users who open the form dropout before completing the submission. We deliberately create friction to minimise those more impulsive users who are just wanting to view a brochure rather than are ready to speak to an agent.

This process is design to create a threshold of intent to deliver the high standard of lead qualification in the industry to sales teams.

Still, some times people are just busy.

For those projects utilising Urban Premium Campaign Listing service we include Six Urban Marketing Touch Points to continue to showcase the project to the relevant segments.

The Urban Marketing Touch Points allow us to proactively prompt the relevant segments to your project. This fully inclusive package shifts the value and cost from a more traditional impressions or send based service model, to be delivered with 'skin in the game' as the resourcing is accounted for in the Cost Per SMS Verified Lead service model.

Which means, whether we send 100,000 email or 10,000 emails, if it only results in 10 SMS Verified Leads you are only paying for the 10 SMS Verified Leads.

Urban Communities
Jake Taylor

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Hear from our happy clients

“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

Director of Residential Projects

Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava

Director

”In the last couple of years, Urban has become one of our cornerstone real estate portals in our advisory piece to our developers. What sets Urban apart from other options is quality of the content that's delivered around our project really helps to educate a purchaser.”

Nick Clydsdale

Senior Director

“The flexibility in the campaigns has allowed us to cater to a broad range of different projects that we work on, whether it be the luxury boutique-style downsizer product or the larger scale projects that may have a higher investor or first home buyer component"

Heath Thompson

Director

“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson

Director

“They've been able to create a portal and a system that responds the needs that we're having in the industry, and we're finding with projects that we're working with [Urban] on now, the lead quality is infinitely better than what it used to be."

Fil Gacesa

Director

Pontem
“Urban provide constant support. There's always support available from the account manager and the team, and especially from the research teams as well.”

Thomas Panson

Project Sales & Marketing Agent