How do Urban videos help with lead qualification?

Jake Taylor
August 4, 2023
min read
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Getting Your Property In Front of The Right Audience

As part of the Urban Feature Video service, Urban work with the project team on:

  • Briefing on key selling points to tailor video messaging to showcase (we have ideas to help!)
  • Urban produce a script for review and feedback
  • Our video production team visit onsite to shoot original footage
  • Urban edit the footage to create a feature 2min video

Unfortunately, there are a lot of great property videos that only get a few hundred views.

Perhaps most importantly, as part of the Urban Feature Video service we also include an amplification of the video to our audience via amplification across Facebook, Instagram, Youtube, EDM, Urban News as well as hosted on the Project Listing.

While these videos typically see ~5,000 views per month, the goal for the service is to give leads great context on the project. Where a buyer is able to watch a video, read an article, view the listing and finally go through Urban 8 step enquiry process with SMS Verification, by the time they get to the sales team they should have a much better understanding of the property.

How do Urban videos help with lead qualification?

Urban’s video series has been designed as a tool to qualify buyer interest in your project. Each video takes a deeper dive into the details of the development, equipping viewers with a greater understanding of the development, and resulting in leads with higher purchase intent.

We’ve found that leads who have watched an Urban video:
- Have had an initial chance to vet the project visually
- Are ready to discuss the finer details with the sales agent
- Are further along in their property search journey

Urban Communities
Jake Taylor

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Hear from our happy clients

“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

Director of Residential Projects

Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava


”In the last couple of years, Urban has become one of our cornerstone real estate portals in our advisory piece to our developers. What sets Urban apart from other options is quality of the content that's delivered around our project really helps to educate a purchaser.”

Nick Clydsdale

Senior Director

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Heath Thompson


“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson


“They've been able to create a portal and a system that responds the needs that we're having in the industry, and we're finding with projects that we're working with [Urban] on now, the lead quality is infinitely better than what it used to be."

Fil Gacesa


“Urban provide constant support. There's always support available from the account manager and the team, and especially from the research teams as well.”

Thomas Panson

Project Sales & Marketing Agent