As Facebook Lead Ads and Conversion Rate Optimisations get 'marketing' excited enough to go searching for a new giphy/meme to add to their reporting slide. At Urban we continue to work to improve the lead qualification process, to minimise the time sales teams waste on lead follow up.
Lost time is never found again - Benjamin Franklin
Rather using the very low bar of "first name and email" on a form and calling that a 'lead'. Urban leads are required to select the configuration & from pricing they are interested in and complete the SMS Verification process to ensure we can guarantee every lead Urban hands over has a correct mobile number.