Australia’s largest property site for new residential developments

Helping Developers, Project Marketers & Media Agencies connect with off the plan buyers

Helping buyers find new property

New Apartment & Townhouse Specialists

We are a property site that features newly completed and off the plan residential property to buyers across Australia.

The Proactive Approach to New Property

Our specialist approach for new developments ensures we are connecting you with buyers that are actually looking for new developments.

Join Over 3,000 Actively Marketed Developments

Australia’s leading developers, project marketers and media agencies use Urban to connect with our unique audience looking for new property.

New development specialists

We are a property platform that features new apartment and townhouse developments to buyers across Australia.

Connect with 3.2 million potential buyers

Our specialist approach to new off the plan apartments and townhouses ensures you’re connecting with the right buyers.

Join over 2,700 actively marketed developments

Australia’s leading developers and project marketers use Urban to connect with our unique off the plan audience.

Guides & Updates

http://industry.urban.com.au/guide/mark-bernberg-ray-white-projects-market-insights

Mark Bernberg, Ray White Projects, Market Insights June 2023

Mark Bernberg, Ray White Projects, Market Insights June 2023. Market Insights: Urban's Mike Bird chats with Ray White Projects's, Mark Bernberg. The eleventh in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/marcello-bo-ray-white-market-insights

Marcello Bo, Ray White, Market Insights June 2023

Marcello Bo, Ray White, Market Insights June 2023. Market Insights: Urban's Mike Bird chats with Ray White's, Marcello Bo. The tenth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/darren-blair-blair-property-group-market-insights

Darren Blair, Blair Property Group, Market Insights June 2023

Darren Blair, Blair Property Group, Market Insights June 2023. Market Insights: Urban's Mike Bird chats with Blair Property Group's, Darren Blair. The ninth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/jayde-pezet-pezet-matheson-market-insights

Jayde Pezet, Pezet Matheson, Market Insights June 2023

Jayde Pezet, Pezet Matheson, Market Insights June 2023. Market Insights: Urban's Mike Bird chats with Pezet Matheson's, Jayde Pezet. The eighth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/brent-thompson-siera-group-market-insights

Brent Thompson, Siera Group, Market Insights June 2023

Brent Thompson, Siera Group, Market Insights May 2023. Market Insights: Urban's Mike Bird chats with Siera Group's, Brent Thompson. The seventh in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/the-impact-of-adding-brochure-and-floorplans-to-your-listing

The Impact of Adding Brochure and Floorplans to Your Listing

Online platforms play a vital role in real estate marketing, it's crucial for industry professionals to leverage every opportunity to engage potential clients effectively. One such powerful tool that shouldn't be overlooked is the brochure.

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http://industry.urban.com.au/guide/blake-schulze-colliers-international-market-insights

Blake Schulze, Colliers International, Market Insights May 2023

Blake Schulze, Colliers International, Market Insights May 2023. Market Insights: Urban's Mike Bird chats with Colliers, Blake Schulze. The sixth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/heath-thompson-projects-by-buxton-director-market-insights

Heath Thompson, Projects by Buxton Director, Market Insights May 2023

Heath Thompson, Projects by Buxton Director, Market Insights May 2023. Market Insights: Urban's Mike Bird chats with Project by Buxton's, Heath Thompson. The fifth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/david-milton-cbre-managing-director-of-residential-projects-market-insights

David Milton, CBRE Managing Director of Residential Projects, Market Insights May 2023

David Milton, CBRE's Managing Director of Residential Projects, Market Insights May 2023. Market Insights: Urban's Mike Bird chats with CBRE's, David Milton‍. The fourth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/david-higgins-director-residential-gold-coast-colliers-international-market-insights

David Higgins, Director Residential Gold Coast, Colliers International, Market Insights May 2023

David Higgins, Director Residential Gold Coast, Colliers International, Market Insights May 2023. Market Insights: Urban's Mike Bird chats with Colliers, David Higgins‍The third in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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https://industry.urban.com.au/guide/nic-cuni-rpm-real-estate-market-insights-april-2023

Nic Cuni, RPM Real Estate, Market Insights April 2023

Nic Cuni, RPM Real Estate, Market Insights April 2023. Market Insights: Urban's Mike Bird chats with Nic Cuni, RPM Real Estate. The second in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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https://industry.urban.com.au/guide/urban-com-au-service-review-nsw-partners

Urban.com.au Testimonial - NSW Partners

Thomas Panson, Project Sales & Marketing Agent, Trio Property Group talks on video to their experience of using Urban.com.au

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https://industry.urban.com.au/guide/jarrod-farey-farey-co-real-estate-market-insights-april-2023

Jarrod Farey, Farey & Co Real Estate, Market Insights April 2023

Jarrod Farey, Farey & Co Real Estate, Market Insights April 2023. Market Insights: Urban's Mike Bird chats with Farey & Co. Director Jarrod Farey. The first in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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http://industry.urban.com.au/guide/how-do-urban-videos-help-with-lead-qualification

How do Urban videos help with lead qualification?

Urban’s video series has been designed as a tool to qualify buyer interest in your project. Each video takes a deeper dive into the details of the development, equipping viewers with a greater understanding of the development, and resulting in leads with higher purchase intent.

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https://industry.urban.com.au/guide/content-impact-on-property-leads

Editorial & Video Impact on Listing Conversion Rate

Long form storytelling through articles and videos continues to be a lever to meaningfully communicate the unique selling points of the property.The data shows the impact is beyond what can be communicated on a listing page along.

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https://industry.urban.com.au/guide/demand-profile-of-buyers-for-new-property

Demand Profile of Buyers for New Property

Urban.com.au search & enquiry data to share Monthly insights on the New Property Market. New Property Demand Profile June 2023, Presented by Urban.com.au‍ for Gold Coast, Brisbane, New South Wales, ACT, Western Australia & Victoria

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http://industry.urban.com.au/guide/urban-feedback-survey

Urban Feedback Survey

Five minutes after submitting an enquiry on Urban.com.au, customers are sent a survey asking about their Urban Experience. Here we go through each of the steps and what the notifications you receive mean.

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https://industry.urban.com.au/guide/urban-account-director-queensland

We're Hiring || Account Director Queensland

‍Our Account Director will collaborate with our property developer, project marketer and media agency customers and prospects to showcase our engaged apartment buyer audience and the customer acquisition solutions that are powered by our platform.

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https://industry.urban.com.au/guide/urban-com-au-service-review-qld-partners

Urban.com.au Testimonial - QLD Partners

Todd Matheson, Director Pezet Matheson & Nicholas Clydsdale, Senior Director, CBRE Residential Projects talk on video to their experience of using Urban.

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https://industry.urban.com.au/guide/urban-com-au-service-review-wa-partners

Urban.com.au Testimonial - WA Partners

Greg Billings, Director Residential Projects at Cygnet West. Here are a few videos from project marketer that have continued to incorporated Urban's services into their sales and marketing plans.

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https://industry.urban.com.au/guide/urban-com-au-service-review-vic-partners

Urban.com.au Testimonial - VIC Partners

Sonia Fava, Director of Kingsford Direct; Fil and Edi, Co-Founders and Directors of Pontem Group; Heath Thompson, Director of Projects by Buxton; talk on video about their experience with Urban.com.au

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http://industry.urban.com.au/guide/new-property-search-over-holiday-period-2022

Will you be looking for or researching property over the holiday period?

At Urban we aim to continue to support the industry to connect with buyers looking for residences in New Developments and gain insights from the trends Urban have. Surveying our audience is one of the regular steps to gain current feedback. Most recently we asked: Will you be looking for or researching property over the holiday period?

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http://industry.urban.com.au/guide/configuration-title

New Feature Alert: Configuration Titles

At Urban.com.au, we are always looking for ways to enhance the experience of both buyers and sellers on our platform. That's why we are excited to announce the launch of a new feature: the configuration title.

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http://industry.urban.com.au/guide/changes-to-portal-account-policy

Important Update: Changes to Urban Portal Account Creation Policy

Please provide the replacement professional email or flag this is your primary email via Urban Support before March 15th, 2023 to prevent disruptions to your Urban Portal access.

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https://industry.urban.com.au/guide/interest-rates-impact-on-buyers-search-for-new-property-sept-2022

Interest Rates Impact on Buyers Search for New Property | Sept 2022

Sept 2022 over a 30 day period Urban surveyed our audience, asking: Due to the impact of the changes to Interest Rates, projects at which stage(s) interest you most? With that in mind, if you found the right property which best describes your current timeline to purchase?

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https://industry.urban.com.au/guide/august-update

Scheduled Upgrade & Outage | August Update

This Friday (12th of August, 2022) we’re pushing the technology upgrade live on our mobile app and website and will put the platform into scheduled maintenance from approximately 4pm Friday to 8am Saturday (approx. 14 hours).

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https://industry.urban.com.au/guide/proptech-association-australia-announces-finalists-in-2022-proptech-awards

Proptech Association Australia announces finalists in 2022 Proptech Awards | Urban.com.au Finalist

Urban.com.au Finalist in the Scale-Up Category for Sales & Marketing. Proptech Association Australia is delighted to announce the finalists in the 2022 Proptech Awards, the only nationally coordinated awards for Australia’s booming property technology sector.

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https://industry.urban.com.au/guide/urban-portal-update-july-2022

Urban Portal Update | July 2022

We are super excited to announce an initial release of our major Urban Portal enhancement.The goal is to make it easier for you to manage your projects including a better way to visualize your leads. We'd like to help you save time so you can focus on managing your lead and sales.

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https://industry.urban.com.au/guide/importance-of-construction-update

Importance of Construction Update | March 2022 Buyer Survey

March 2022 over a 30 day period Urban surveyed our audience, asking: How Important are forecasted completion dates to your search for property?

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http://industry.urban.com.au/guide/premium-campaign-listing-rollout

Rollout Process for Premium Campaign Listing

Once the booking is approved and the assets have been provided, Urban require 5 business days to launch a Premium Campaign Listing.

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https://industry.urban.com.au/guide/off-the-plan-property-app

The New Property App | New Developments

Urban.com.au is Australia's #1 dedicated off-the-plan property featuring 10,000 new apartment and townhouse developments across Australia.

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https://industry.urban.com.au/guide/be-the-industry-expert-to-support-buyers

Be the Industry Expert to Support Buyers

In addition to using Urban to search for new developments and connect with the sales team, we see a huge amount of engagement with our the information that help inform people with the buying off the plan - share you expertise with buyers.

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https://industry.urban.com.au/guide/why-use-urban

Why the Best Agents & Developers <3 Urban

We understand the marketing budget pie doesn't get any bigger each time a new option comes along. So here are the top reasons from the teams use Urban Premium Campaign Listing.

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https://industry.urban.com.au/guide/heard-back-survey

Heard Back Survey | Two Business Day Follow Up

Two business days after submitting a lead on Urban.com.au, leads are sent a survey asking if they have heard from the agent yet. Here we go through each of the steps and what the notifications you receive mean.

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https://industry.urban.com.au/guide/sms-verified-property-leads

How We Qualify Buyer Intent

Urban leads are required to select the configuration & from pricing they are interested in and complete the SMS Verification process to ensure we can guarantee every lead Urban hands over has a correct mobile number.

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https://industry.urban.com.au/guide/developer-track-record-video

Developer Track Record Feature on Listing [Video]

Buying a property off the plan is typically the biggest purchase of a person life, Urban is working to create more transparency to help buyers have an understanding of the level of experience of the teams behind the project.

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https://industry.urban.com.au/guide/proposal-request

Proposal Request | Urban Premium Campaign Listing

The number of SMS Verified Leads included within an Urban Premium Campaign Listings is bespoke to each project.Based on the three characteristic below, the Urban campaign team forecast the number of SMS Verified Leads we can deliver for a campaign period, this defines the Cost Per Lead.

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https://industry.urban.com.au/guide/reporting

Live Reporting On Urban

Access the engagement, lead summary and profile of the leads in real time via Urban’s Live Reporting within the Urban Portal.

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How it works

Verify your project listing

Creating an account to verify your project listing is simple and only takes 2 minutes.

Increase project discoverability

Adding project details increases visibility to buyers and your listings rank in buyers search results.

Receive free enquiries

Each lead you receive completes an online qualification process to ensure highest possible quality.

Upgrade to increase lead volume

Increase the amount of leads you receive by upgrading to a Premium Campaign Listing.

Create your account

Creating your account is simple and only takes 2 minutes.

Increase project discoverability

Adding project details increases visibility to buyers.

Receive free enquiries

Each lead you receive completes an online qualification process to ensure highest possible quality.

Upgrade to increase lead volume

Increase the amount of leads you receive by upgrading to a premium listing.

Trusted by industry leading professionals across Australia

“Urban has been a great way to boost our overall leads on our project and is often our main lead source for enquiry week to week. The team have been great to deal with from integration to lead delivery and we have seen quick conversion from campaign launch to sale, in particular on our townhouse project in Geelong where the buyer hadn’t heard about the project from any other sources prior to seeing it through Urban.”
Andrew Steele
Sales & Marketing Manager
“Frasers Property Australia recently ran a four month marketing campaign for Prosper, Parkside in conjunction with Urban.com.au. The campaign met all of our expectations in regards to the quantity of leads delivered, while exceeding our expectations in terms of quality. The lead pre-qualification process resulted in all of the leads being genuine.”
Samantha Goold
Project Marketing Manager
“Urban has provided an exceptional level of quality leads across many of our projects we are marketing compared to other advertising mediums. Urban's extensive enquiry process for buyers has increased our enquiry to sale ratio and resulted in higher volume of sales.”
Nick Marinakis
Director
“Urban has been a great way to boost our overall leads on our project and is often our main lead source for enquiry week to week. The team have been great to deal with from integration to lead delivery and we have seen quick conversion from campaign launch to sale, in particular on our townhouse project in Geelong where the buyer hadn’t heard about the project from any other sources prior to seeing it through Urban.”
Andrew Steele
Sales & Marketing Manager
“Frasers Property Australia recently ran a four month marketing campaign for Prosper, Parkside in conjunction with Urban.com.au. The campaign met all of our expectations in regards to the quantity of leads delivered, while exceeding our expectations in terms of quality. The lead pre-qualification process resulted in all of the leads being genuine.”
Samantha Goold
Project Marketing Manager
“Urban has provided an exceptional level of quality leads across many of our projects we are marketing compared to other advertising mediums. Urban's extensive enquiry process for buyers has increased our enquiry to sale ratio and resulted in higher volume of sales.”
Nick Marinakis
Director

Ready to get started?

Start connecting with buyers across Australia. Get in touch with the team to access buyer insights for your suburb and the latest media kit.