Australia’s largest property site for new residential developments

Helping Developers, Project Marketers & Media Agencies connect with off the plan buyers

Helping buyers find new property

New development specialists

We are a property site that features newly completed and off the plan residential property to buyers across Australia.

Connect with 3.2 million potential buyers

Our specialist approach for new developments ensures we are connecting you with buyers that are actually looking for new developments.

Join over 3,000 actively marketed developments

Australia’s leading developers and project marketers use Urban to connect with our unique audience looking for new property.

New development specialists

We are a property platform that features new apartment and townhouse developments to buyers across Australia.

Connect with 3.2 million potential buyers

Our specialist approach to new off the plan apartments and townhouses ensures you’re connecting with the right buyers.

Join over 2,700 actively marketed developments

Australia’s leading developers and project marketers use Urban to connect with our unique off the plan audience.

Guides & Updates

https://industry.urban.com.au/guide/proptech-association-australia-announces-finalists-in-2022-proptech-awards

Proptech Association Australia announces finalists in 2022 Proptech Awards | Urban.com.au Finalist

Urban.com.au Finalist in the Scale-Up Category for Sales & Marketing. Proptech Association Australia is delighted to announce the finalists in the 2022 Proptech Awards, the only nationally coordinated awards for Australia’s booming property technology sector.

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https://industry.urban.com.au/guide/urban-portal-update-april-2022

Urban Portal Update | April 2022

We are super excited to announce an initial release of our major portal enhancement.The goal is to make it easier for you to manage your projects including a better way to visualize your leads. We'd like to help you save time so you can focus on managing your lead and sales. More exciting features are coming.

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https://industry.urban.com.au/guide/importance-of-construction-update

Importance of Construction Update | March 2022 Buyer Survey

March 2022 over a 30 day period Urban surveyed our audience, asking: How Important are forecasted completion dates to your search for property?

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http://industry.urban.com.au/guide/premium-campaign-listing-rollout

Rollout Process for Premium Campaign Listing

Once the booking is approved and the assets have been provided, Urban require 5 business days to launch a Premium Campaign Listing.

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https://industry.urban.com.au/guide/off-the-plan-property-app

Off The Plan Property App

Urban.com.au is Australia's #1 dedicated off-the-plan property featuring 10,000 new apartment and townhouse developments across Australia.

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https://industry.urban.com.au/guide/be-the-industry-expert-to-support-buyers

Be the Industry Expert to Support Buyers

In addition to using Urban to search for new developments and connect with the sales team, we see a huge amount of engagement with our the information that help inform people with the buying off the plan - share you expertise with buyers.

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https://industry.urban.com.au/guide/why-use-urban

Why the Best Agents & Developers <3 Urban

We understand the marketing budget pie doesn't get any bigger each time a new option comes along. So here are the top reasons from the teams use Urban Premium Campaign Listing.

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https://industry.urban.com.au/guide/heard-back-survey

Heard Back Survey | Two Business Day Follow Up

Two business days after submitting a lead on Urban.com.au, leads are sent a survey asking if they have heard from the agent yet. Here we go through each of the steps and what the notifications you receive mean.

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https://industry.urban.com.au/guide/developer-track-record-video

Developer Track Record Feature on Listing [Video]

Buying a property off the plan is typically the biggest purchase of a person life, Urban is working to create more transparency to help buyers have an understanding of the level of experience of the teams behind the project.

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https://industry.urban.com.au/guide/sms-verified-property-leads

How We Qualify Buyer Intent

Urban leads are required to select the configuration & from pricing they are interested in and complete the SMS Verification process to ensure we can guarantee every lead Urban hands over has a correct mobile number.

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https://industry.urban.com.au/guide/proposal-request

Proposal Request | Urban Premium Campaign Listing

The number of SMS Verified Leads included within an Urban Premium Campaign Listings is bespoke to each project.Based on the three characteristic below, the Urban campaign team forecast the number of SMS Verified Leads we can deliver for a campaign period, this defines the Cost Per Lead.

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https://industry.urban.com.au/guide/reporting

Live Reporting On Urban

Access the engagement, lead summary and profile of the leads in real time via Urban’s Live Reporting within the Urban Portal.

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How it works

Verify your project listing

Creating an account to verify your project listing is simple and only takes 2 minutes.

Increase project discoverability

Adding project details increases visibility to buyers and your listings rank in buyers search results.

Receive free enquiries

Each lead you receive completes an online qualification process to ensure highest possible quality.

Upgrade to increase lead volume

Increase the amount of leads you receive by upgrading to a Premium Campaign Listing.

Create your account

Creating your account is simple and only takes 2 minutes.

Increase project discoverability

Adding project details increases visibility to buyers.

Receive free enquiries

Each lead you receive completes an online qualification process to ensure highest possible quality.

Upgrade to increase lead volume

Increase the amount of leads you receive by upgrading to a premium listing.

Trusted by industry leading professionals across Australia

“Urban has been a great way to boost our overall leads on our project and is often our main lead source for enquiry week to week. The team have been great to deal with from integration to lead delivery and we have seen quick conversion from campaign launch to sale, in particular on our townhouse project in Geelong where the buyer hadn’t heard about the project from any other sources prior to seeing it through Urban.”
Andrew Steele
Sales & Marketing Manager
“Frasers Property Australia recently ran a four month marketing campaign for Prosper, Parkside in conjunction with Urban.com.au. The campaign met all of our expectations in regards to the quantity of leads delivered, while exceeding our expectations in terms of quality. The lead pre-qualification process resulted in all of the leads being genuine.”
Samantha Goold
Project Marketing Manager
“Urban has provided an exceptional level of quality leads across many of our projects we are marketing compared to other advertising mediums. Urban's extensive enquiry process for buyers has increased our enquiry to sale ratio and resulted in higher volume of sales.”
Nick Marinakis
Director
“Urban has been a great way to boost our overall leads on our project and is often our main lead source for enquiry week to week. The team have been great to deal with from integration to lead delivery and we have seen quick conversion from campaign launch to sale, in particular on our townhouse project in Geelong where the buyer hadn’t heard about the project from any other sources prior to seeing it through Urban.”
Andrew Steele
Sales & Marketing Manager
“Frasers Property Australia recently ran a four month marketing campaign for Prosper, Parkside in conjunction with Urban.com.au. The campaign met all of our expectations in regards to the quantity of leads delivered, while exceeding our expectations in terms of quality. The lead pre-qualification process resulted in all of the leads being genuine.”
Samantha Goold
Project Marketing Manager
“Urban has provided an exceptional level of quality leads across many of our projects we are marketing compared to other advertising mediums. Urban's extensive enquiry process for buyers has increased our enquiry to sale ratio and resulted in higher volume of sales.”
Nick Marinakis
Director

Ready to get started?

Start connecting with buyers across Australia. Get in touch with the team to access buyer insights for your suburb and the latest media kit.