Heard Back Survey | 48 Hour Follow Up

By
Jake Taylor
April 28, 2024
3
min read
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Urban Heard Back Survey

48 Hour Follow Up

Research shows sales teams who make the first call attempt with 30min of the lead submission achieve +80% call connect rates.

Which means even with a full time call centre following up with leads, despite speedy follow up times there will always be a percentage of leads that you end up playing phone tag with.

Urban provides this survey to try an assist you connect with any leads you may have struggled to get in touch with the first time around.

How the Top 5% of Agents Follow Up Leads

Nic Cuni's project's consistently rank in the Top 5% of agents with the highest; response rates (Heard Back Yes / No) as well as the  buyer feedback (How helpful was the agent).

Urban's Systems to Support Sales Teams

48 hours after submitting a lead on Urban.com.au, leads are sent a survey asking if they have heard from the agent since their enquiry.

If the Lead selects No in the email, they will be ask the follow up question in Step 2.

If they select Yes in they survey, we send the assigned Urban Portal users an email notification the moment they complete the form with the leads contact details.

When the lead selects Yes that they have since spoken to the agent, they will be asked about the key strength of the property as well as the key strength of the agent experience.

The results of this in market feedback publish on the listing page to support other buyers considerations for the property as well as available in the Urban Portal for your project(s) in comparison to the entire market over the same period of time.

Urban community feedback published on listings

Key strengths of project provided from buyers 48 hours post their enquiry
Key strengths of agent experience provided from buyers 48 hours post their enquiry

Within the Urban Portal's Live Reporting you can see a summary of how many leads have completed the survey (the Purple Bar Graph) and what percentage have responded "Yes the agent has contacted me" prior to the survey being provided.

48 hours post their initial enquiries, buyers are surveyed to understand their experience with Urban.
Urban Communities
Jake Taylor

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Hear from our happy clients

“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

Director of Residential Projects

Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava

Director

”In the last couple of years, Urban has become one of our cornerstone real estate portals in our advisory piece to our developers. What sets Urban apart from other options is quality of the content that's delivered around our project really helps to educate a purchaser.”

Nick Clydsdale

Senior Director

“The flexibility in the campaigns has allowed us to cater to a broad range of different projects that we work on, whether it be the luxury boutique-style downsizer product or the larger scale projects that may have a higher investor or first home buyer component"

Heath Thompson

Director

“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson

Director

“They've been able to create a portal and a system that responds the needs that we're having in the industry, and we're finding with projects that we're working with [Urban] on now, the lead quality is infinitely better than what it used to be."

Fil Gacesa

Director

Pontem
“Urban provide constant support. There's always support available from the account manager and the team, and especially from the research teams as well.”

Thomas Panson

Project Sales & Marketing Agent

“The data and the content [Urban] pushes out I think's been really strong and just watching [Urban] over that time, there's been continual improvement.”

Scott Jessop

Head of Sales & Marketing

“The inquiries that we're getting and the leads that we're getting, I can say hand on heart, are transacting a lot sooner than the other inquiry portals that we're getting inquiries from. The quality of the leads that are coming through are a lot better than what people been receiving."

Alex Adams

Head of Sales & Marketing and
Head of New Business