Be the Industry Expert to Support Buyers

Jake Taylor
August 4, 2023
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Be the Industry Expert to Support Buyers

Provide guidance to the buyers are looking for information as part of their search is the largest audience of people looking specifically for newly complete and off the plan property in Australia. In addition to using Urban to search for new developments and connect with the sales team, we see a huge amount of engagement with our tools that help inform people with the buying off the plan.

Editorial and Video both play a role in delivering this information to buyers in the right place at the right time.


As the PR industry has known for as long as the printing press, there are benefits to having a third party tell the story that is editorial in nature. Additionally, where people are investing the time from their day to read a long form article is indicates a level of intent. As the news cycle for the new property industry, Urban publish over 200 articles per month to assist buyers stay up to date with every new property.

Urban publish over 200 articles per month to keep buyers up to date with everything new property.


Greater than one in four (27%) Australians watch over 10 hours of video online per week. At Urban we have seen this tread for ourselves achieving over 500,000 views in 6 months on Youtube alone. Video is an easy to consume format that extends across a range of the most popular places people spend time on the interest and is great to express a huge amount of information in a timely manner.

Visit the Urban News and search "video" to see the most recent updates.

Content Ideas

Interview Style

With experience in both finance and property, Matt Khoo has a knack for finding the perfect balance between investing in sustainable building materials, selling homes at an affordable price and still maintaining the profitability of his business. How? There's no clear-cut formula, but Matt shared with us some valuable insight into how he measures the feasibility of ICD Property's projects.

ICD Property's Matt Khoo discusses the cost of sustainability in property development

Sales & Marketing w/ Original Gootage

If having a garden is important to you, then you'll love our latest display suite tour. As the name suggests, Sky Garden is home to an impressive 4000 square metre garden podium with views spanning the city skyline.

Sky Garden by Golden Age Group in Glen Waverley.

Education & Tips

Recently we caught up with real estate expert, Heath Thompson from Projects by Buxton Real Estate who gave us the low down on off-the-plan Stamp Duty, plus some of his top tips to help you save on your new home purchase.

Off-the-plan guide 2021: How does stamp duty work in Victoria?

Urban Communities
Jake Taylor

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“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

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Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava


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Nick Clydsdale

Senior Director

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Heath Thompson


“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson


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Fil Gacesa


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