Be the Industry Expert to Support Buyers

By
Jake Taylor
April 28, 2024
5
min read
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Be the Industry Expert to Support Buyers

Provide guidance to the buyers are looking for information as part of their search

Urban.com is the largest audience of people looking specifically for newly complete and off the plan property in Australia. In addition to using Urban to search for new developments and connect with the sales team, we see a huge amount of engagement with our tools that help inform people with the buying off the plan.

Editorial and Video both play a role in delivering this information to buyers in the right place at the right time.

Editorial

As the PR industry has known for as long as the printing press, there are benefits to having a third party tell the story that is editorial in nature. Additionally, where people are investing the time from their day to read a long form article is indicates a level of intent. As the news cycle for the new property industry, Urban publish over 200 articles per month to assist buyers stay up to date with every new property.

Urban.com.au/news is the news cycle for new property.

Video

Greater than one in four (27%) Australians watch over 10 hours of video online per week. At Urban we have seen this tread for ourselves achieving over 500,000 views in 6 months on Youtube alone. Video is an easy to consume format that extends across a range of the most popular places people spend time on the interest and is great to express a huge amount of information in a timely manner.

Content Ideas

Interview Style

With experience in both finance and property, Matt Khoo has a knack for finding the perfect balance between investing in sustainable building materials, selling homes at an affordable price and still maintaining the profitability of his business. How? There's no clear-cut formula, but Matt shared with us some valuable insight into how he measures the feasibility of ICD Property's projects.

ICD Property's Matt Khoo discusses the cost of sustainability in property development

Sales & Marketing w/ Original Gootage

If having a garden is important to you, then you'll love our latest display suite tour. As the name suggests, Sky Garden is home to an impressive 4000 square metre garden podium with views spanning the city skyline.

Sky Garden by Golden Age Group in Glen Waverley.

Education & Tips

Recently we caught up with real estate expert, Heath Thompson from Projects by Buxton Real Estate who gave us the low down on off-the-plan Stamp Duty, plus some of his top tips to help you save on your new home purchase.

Off-the-plan guide 2021: How does stamp duty work in Victoria?

Urban Communities
Jake Taylor

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Hear from our happy clients

“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

Director of Residential Projects

Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava

Director

”In the last couple of years, Urban has become one of our cornerstone real estate portals in our advisory piece to our developers. What sets Urban apart from other options is quality of the content that's delivered around our project really helps to educate a purchaser.”

Nick Clydsdale

Senior Director

“The flexibility in the campaigns has allowed us to cater to a broad range of different projects that we work on, whether it be the luxury boutique-style downsizer product or the larger scale projects that may have a higher investor or first home buyer component"

Heath Thompson

Director

“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson

Director

“They've been able to create a portal and a system that responds the needs that we're having in the industry, and we're finding with projects that we're working with [Urban] on now, the lead quality is infinitely better than what it used to be."

Fil Gacesa

Director

Pontem
“Urban provide constant support. There's always support available from the account manager and the team, and especially from the research teams as well.”

Thomas Panson

Project Sales & Marketing Agent

“The data and the content [Urban] pushes out I think's been really strong and just watching [Urban] over that time, there's been continual improvement.”

Scott Jessop

Head of Sales & Marketing

“The inquiries that we're getting and the leads that we're getting, I can say hand on heart, are transacting a lot sooner than the other inquiry portals that we're getting inquiries from. The quality of the leads that are coming through are a lot better than what people been receiving."

Alex Adams

Head of Sales & Marketing and
Head of New Business