Michael McCormack from Milieu Property Market Insights

Episode 40. Market Insights: Urban's Mike Bird chats with Milieu Property, Michael McCormack

In a recent interview with Urban.com.au's Mike Bird, Michael McCormack from Milieu delved into key discussion points surrounding their approach to property development. With a focus on attracting developers and project marketers, McCormack highlighted the journey of Milieu and their distinctive design-led approach, particularly in Melbourne's inner North.

During the interview, McCormack reflected on the evolving property landscape, noting a shift towards consumer preferences for lifestyle-centric developments over purely investment-driven ventures. This change propelled Milieu's focus on crafting spaces that resonate with the local context and enhance community living.

Milieu's success lies in their collaboration with emerging architectural firms renowned for their attention to detail and residential expertise. McCormack emphasised their commitment to nurturing partnerships that prioritise design integrity while addressing the technical aspects of multi-residential projects.

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Despite handling large-scale projects, Milieu maintains a lean internal team, relying on strategic partnerships for project delivery. McCormack underscored the significance of collaboration with capital and project partners, citing examples like their successful venture with n Metro James hon.

While Milieu has thrived in Melbourne's inner North, McCormack discussed their strategic expansion into areas like Elsternwick. This move aligns with their goal to grow geographically while staying true to their buyer profile and design ethos.

When discussing the Elsternwick project, McCormack highlighted the diverse buyer profiles, including former inner North residents seeking proximity to family and downsizers looking for a vibrant yet accessible community.