By
Michael Bird
January 9, 2024
•
9
min read
The Thirty-fifth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.
In the latest Market Insights episode, EP35, Fabrizio Perilli, the visionary mind behind PERIFA, engages in a compelling discussion with Urban.com.au CEO Mike Bird. This episode unveils a remarkable project nestled in the esteemed suburb of Putney—a 1.6-hectare site earmarked for the transformation of a wharf building into 19 exquisite waterfront apartments. Noteworthy is the project's unique blend of residential structures, townhouses, and 36 marina berths, presenting an unparalleled opportunity for development.
The conversation between Fabrizio and Mike delves into the project's integrated approach, weaving together residential, retail, commercial, and marina elements. This synthesis aims to create a vibrant hub appealing to a diverse audience, uniting boat enthusiasts, residents, and visitors alike. The strategic partnership with Abadeen, a joint venture partner, adds a layer of expertise in sales, marketing, and project positioning, underscoring the collaborative effort crucial for project success. Furthermore, Fabrizio sheds light on PERIFA's vertically integrated model, emphasising their commitment to quality, trust, and efficient delivery—a combination that instills confidence in potential buyers.
The dialogue also explores the significance of the iCIRT rating in bolstering buyer confidence. Fabrizio and Mike articulate how this rating showcases a developer's dedication to quality, systems, and processes, offering consumers a transparent and assured investment. Looking forward, Fabrizio shares a compelling vision—PERIFA's aspiration to achieve a five-star developer and builder rating, highlighting their commitment to continuous improvement and staying at the forefront of evolving industry standards.
The Urban team are happy to help you with the most relevant next step for you:
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Speak to the team about leveraging the Urban audiences and services for your new development.
Greg Billings
Director of Residential Projects
Sonia Fava
Director
Nick Clydsdale
Senior Director
Heath Thompson
Director
Todd Matheson
Director
Thomas Panson
Project Sales & Marketing Agent
Scott Jessop
Head of Sales & Marketing
Alex Adams
Head of Sales & Marketing and
Head of New Business
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