Huw Feeney from Dusk Group Market Insights

Episode 60. Market Insights: Urban CEO Mike Bird and Huw Feeney shares his hands on approach to providing buyers confidence

In this conversation with Huw Feeney from Dusk Group, he discusses their latest projects, Aurora on Depper, St Lucia, which are already under construction to give buyers confidence. Huw highlights Dusk Group’s shift from commercial to residential development, driven by demand in Southeast Queensland. He emphasises their hands-on approach to managing projects and the appeal of townhouse living, offering more space and privacy than apartments. With strong buyer interest already, the project is set for completion by mid-2025, featuring high-end finishes and unique designs.

The Australian property market has seen its fair share of challenges in recent years, with developers grappling with uncertain timelines and fluctuating buyer confidence. Amidst this landscape, Dusk Group has carved out a reputation for reliability and quality, particularly in Queensland.

A Strategic Launch: Aurora Anda in St Lucia

Dusk Group’s latest residential development, Aurora Anda in St Lucia, stands out for its thoughtful timing and construction approach. Unlike many developers who take projects to market prematurely, Dusk Group ensured that construction was already underway before officially launching. This strategic decision was driven by a desire to instil confidence in buyers, who have become increasingly wary of projects that start with fanfare but are plagued by delays.

“We specifically wanted to be under construction before we took it to the market,” Feeney explained. This move has paid off, with the project already attracting significant interest, including serious inquiries for the larger townhouses.

Transitioning from Commercial to Residential

Dusk Group’s roots are in commercial property, having managed projects across childcare centres, office spaces, fast food outlets, and service stations. However, the group saw an opportunity to pivot to the residential market about three to four years ago. This transition was motivated by the challenges of making commercial projects viable post-COVID and the growing demand for residential properties, particularly in Southeast Queensland.

Feeney noted that the residential market allowed for more creativity and flair compared to the more formulaic nature of commercial developments. This has led to Dusk Group delivering high-quality residential projects that resonate with the needs and aspirations of modern buyers.

First Published on Urban.com.au/news: Everything a buyer needs to know about Aurora on Depper, St Lucia townhouses

The Importance of Hands-On Project Management

One of Dusk Group’s distinguishing features is its hands-on approach to project management. Feeney emphasized the importance of being on-site regularly to ensure that builders adhere to the project’s timeline and budget. This approach is not just about maintaining control but also about building trust with buyers, who are increasingly looking for developers that can deliver on their promises.

Dusk Group’s involvement extends beyond their own projects. They also provide project management services for other developers, ensuring that even the most complex developments are delivered successfully. For instance, they are currently overseeing the demolition of the Toombul Shopping Centre, a project that speaks to their expertise and reliability in managing large-scale developments.

Creating a Unique Residential Offering

Aurora Anda is not just another residential project; it’s a carefully curated offering that fills a gap in the market. The development features eight boutique townhouses, each with three bedrooms, two and a half bathrooms, and a double lock-up garage. Five of the townhouses also include a multipurpose room that can serve as an office, catering to the needs of modern professionals and downsizers.

The architectural design, spearheaded by Elevate Design Studio, ensures that each townhouse stands out for its quality and style. High-end finishes, such as engineered hybrid timber flooring, stone benchtops, and full brass hardware, are standard across the development. These touches elevate the living experience, making Aurora Anda an attractive option for those seeking a home with both character and luxury.

Meeting Market Demand in St Lucia

The St Lucia market is unique, with a strong demand for quality townhouses. While apartments dominate the landscape, there’s a growing appetite for properties that offer more space and privacy without the commitment of a fully detached home. Aurora Anda meets this demand perfectly, providing a middle ground for buyers who want the convenience of apartment living with the added benefits of a townhouse.

Feeney pointed out that the zoning in St Lucia often makes apartments less economical to construct, further increasing the appeal of townhouses. This insight into the local market, combined with Dusk Group’s expertise, has positioned Aurora Anda as a highly sought-after development.

A Promising Future for Dusk Group

With construction well underway, Aurora Anda is expected to be completed by mid-2025. Buyers can look forward to moving into their new homes shortly after, with the confidence that Dusk Group will deliver on time and to the highest standards.

Dusk Group’s collaboration with Urban is a testament to their commitment to excellence. As Feeney concluded, “We’re really proud to be working with Urban on this project, and we’re excited about what the future holds.”

In a market where buyer confidence is paramount, Dusk Group’s hands-on approach and strategic decision-making set them apart. Aurora Anda is just one example of how they are redefining residential development in Queensland, and it’s clear that their focus on quality and reliability will continue to drive their success in the years to come.

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