#30 Ashley Bramich of PACE Development Group, Fabbrica Fitzroy Sneak Peek

Michael Bird
October 27, 2023
min read
Share this post

Ashley Bramich, PACE Development Group Market Insights Nov 2023

Episode 30. Market Insights: Urban's Mike Bird chats with PACE Development Group, Ashley Bramich

The Thirtieth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

Join Mike Bird, CEO of Urban.com.au, in an exclusive interview with Ash Bramich, Sales and Marketing Director for Pace Development Group, as they dive into the intriguing journey of Fabbrica Fitzroy. Situated in the heart of Fitzroy, this urban development has been five years in the making, evolving to meet the dynamic demands of the market.

Discover why Fitzroy became the canvas for this transformative project and explore the vision that has shaped Fabbrica's design. With 78 thoughtfully crafted apartments, the emphasis on owner-occupancy and downsizing aligns with the evolving needs of modern living. Ash Bramich unveils insights into the project's design philosophy, the pivotal role of research, and the unique advantage of being both developer and builder.

As pioneers in the industry, Pace is pushing boundaries, rebranding, and embracing a new era of urban development. The conversation delves into the challenges of the industry, the commitment to delivering on promises, and the significance of being a developer and builder. Join the dialogue to uncover how Fabbrica Fitzroy aims to surpass expectations and redefine the benchmark for urban development in Australia.

Don't miss this insider's look at Fabbrica Fitzroy and gain a deeper understanding of the meticulous planning and passion that drives Pace Development Group's commitment to excellence.

Do you have a New Development? Interested in an overview on Urban's audience and services?

The Urban team are happy to help you with the most relevant next step for you:

  1. Book a quick video meeting
  2. Request a Buyer Demand analysis for your project
  3. Collaborate with our news to be the industry expert
Urban Communities
Michael Bird

Similar articles

Join over 3,000 actively marketed developments

Speak to the team about leveraging the Urban audiences and services for your new development.

Hear from our happy clients

“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

Director of Residential Projects

Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava


”In the last couple of years, Urban has become one of our cornerstone real estate portals in our advisory piece to our developers. What sets Urban apart from other options is quality of the content that's delivered around our project really helps to educate a purchaser.”

Nick Clydsdale

Senior Director

“The flexibility in the campaigns has allowed us to cater to a broad range of different projects that we work on, whether it be the luxury boutique-style downsizer product or the larger scale projects that may have a higher investor or first home buyer component"

Heath Thompson


“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson


“They've been able to create a portal and a system that responds the needs that we're having in the industry, and we're finding with projects that we're working with [Urban] on now, the lead quality is infinitely better than what it used to be."

Fil Gacesa


“Urban provide constant support. There's always support available from the account manager and the team, and especially from the research teams as well.”

Thomas Panson

Project Sales & Marketing Agent