#47 Blanco Norton & Will Leaf from Wickton Market Insights

By
Michael Bird
April 26, 2024
5
min read
Share this post

Blanco Norton and Will Leaf from Wickton Market Insights

Episode 47. Market Insights: Urban's Mike Bird chats with Wickton, Blanco Norton and Will Leaf

Blanco Norton and Will Leaf, the dynamic duo behind Wickton, recently sat down with Urban.com.au CEO Mike Bird to discuss their latest venture, offering a glimpse into their unparalleled expertise and the innovative approach driving their success.

With over 50 Architects and interior designers under his belt, Will Leaf, the founder of Ewert Leaf Architecture, brings a wealth of experience to the table. Blanco Norton, on the other hand, heads Legacy Project Management, boasting 15 project and development managers and a portfolio of 58 projects across Melbourne. Together, they form the backbone of Wickton, blending their expertise to redefine the industry landscape.

Their collaboration marks the intersection of two pivotal disciplines: architecture and project management. By seamlessly integrating these realms, Wickton delivers unmatched quality and control, ensuring a superior experience for buyers from conception to completion.

Will Leaf's extensive experience in the Bayside area, having designed over 50 projects, lends Wickton a unique edge. With a deep understanding of the local demographic and a strong rapport with the council, Wickton tailors its offerings to resonate with buyers on a personal level.

Their latest project, Linacre Rise, Hampton, epitomises Wickton's commitment to excellence. Nestled on Linacre Road in Hampton, this development comprises 27 spacious apartments atop a medical center. Boasting uninterrupted bay views and proximity to Hampton Street's amenities, Linacre Rise promises a lifestyle of unparalleled luxury.

Blanco Norton underscores Wickton's focus on delivering quality over quantity. With a keen eye on the downsizing market, Wickton crafts boutique projects that prioritise privacy and amenity, catering to the discerning tastes of buyers seeking exclusivity without compromise.

As Wickton prepares to unveil Linacre Rise to the market, the anticipation is palpable. With Urban.com.au as their esteemed partner, Wickton is poised to set new benchmarks in the industry, reaffirming their reputation as trailblazers in property development.

Access more on Linacre Rise, Hampton

Stay tuned for the exclusive video interview with Blanco Norton and Will Leaf, offering an in-depth look at Wickton's visionary approach and the unparalleled offerings of Linacre Rise.

Urban Communities
Michael Bird

Similar articles

Join over 3,000 actively marketed developments

Speak to the team about leveraging the Urban audiences and services for your new development.

Hear from our happy clients

“We're seeing Urban outperform other portals by five to one in a week and it's just incredible. It's great when you get a volume of leads and they're qualified.”

Greg Billings

Director of Residential Projects

Lead follow-up with the selling agents is easy, and the communication between Urban and the agents directly when there's a lead that comes through is fantastic. There's alerts via text, email, through our CRMs so they can't be missed.”

Sonia Fava

Director

”In the last couple of years, Urban has become one of our cornerstone real estate portals in our advisory piece to our developers. What sets Urban apart from other options is quality of the content that's delivered around our project really helps to educate a purchaser.”

Nick Clydsdale

Senior Director

“The flexibility in the campaigns has allowed us to cater to a broad range of different projects that we work on, whether it be the luxury boutique-style downsizer product or the larger scale projects that may have a higher investor or first home buyer component"

Heath Thompson

Director

“Not only the quality of leads that's coming through from them. We're also getting a lot of unique leads from Urban as well, people that are might often be actively in the market through really good content and articles put out by the team.”

Todd Matheson

Director

“They've been able to create a portal and a system that responds the needs that we're having in the industry, and we're finding with projects that we're working with [Urban] on now, the lead quality is infinitely better than what it used to be."

Fil Gacesa

Director

Pontem
“Urban provide constant support. There's always support available from the account manager and the team, and especially from the research teams as well.”

Thomas Panson

Project Sales & Marketing Agent

“The data and the content [Urban] pushes out I think's been really strong and just watching [Urban] over that time, there's been continual improvement.”

Scott Jessop

Head of Sales & Marketing

“The inquiries that we're getting and the leads that we're getting, I can say hand on heart, are transacting a lot sooner than the other inquiry portals that we're getting inquiries from. The quality of the leads that are coming through are a lot better than what people been receiving."

Alex Adams

Head of Sales & Marketing and
Head of New Business