Justin Brown from Abadeen Group Market Insights

Episode 36. Market Insights: Urban's Mike Bird chats with Abadeen Group, Justin Brown

In the interview with Justin Brown, founder and CEO at Abadeen Group, he shares insights into his extensive background in the property development market spanning over 30 years. Having been involved in notable projects such as Colliers Project Marketing and CBRE Project Marketing, Brown brings a wealth of experience to Abadeen, which he founded in 1999. Abadeen has a diverse portfolio covering various aspects of the development industry, including boutique residential, commercial, industrial, and land subdivisions.

Brown emphasises the importance of understanding market demands and engaging with consumers early in the development process to deliver products that meet their needs. He highlights the current demand for empty nester products and the significance of collaborating with experts like David Milton and Tim Reece at CBRE to ensure successful project outcomes.

The conversation also touches on Abadeen's expansion into the Victorian market, led by Andrew Leoncelli, marking a strategic move into premium markets in Melbourne. Brown expresses optimism about Melbourne's future growth potential, citing factors such as its strong education sector, affordable housing options, and population growth.

Furthermore, Brown discusses the significance of partnerships with architects and builders, underscoring the importance of selecting professionals who understand the market and can deliver high-quality designs. He acknowledges the evolving consumer landscape, where buyers are increasingly informed and seek transparency in the development process.

Overall, the interview provides valuable insights into Abadeen's approach to property development, emphasising market intelligence, consumer engagement, and strategic partnerships to deliver successful projects.