Daniel Clarke, Sherpa Property Group Market Insights Nov 2023

Episode 29. Market Insights: Urban's Mike Bird chats with Sherpa Property Group, Daniel Clarke

The Twenty-ninth in a series of Market Insights where Mike Bird, Urban.com.au CEO, sits down with specialist in the New Property space to share their insight on the current market.

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Join us in this insightful interview with Daniel Clarke, the General Manager at Sherpa Property Group, as he discusses the exciting journey of the Nexus project, the sixth under the Perspective brand.

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Project Evolution:

Discover the evolution of Nexus, from its initial approval to the recent redesign. Daniel shares how community feedback and court decisions played a crucial role in shaping the project into what they believe is now the best code-accessible development. Learn about the emphasis on aesthetics, functionality, and greenery that sets this project apart.

Buyer Engagement:

Explore the buyer engagement process, where existing buyers from the original project have shown remarkable commitment. Daniel reveals how a significant portion of the new building is already committed to existing buyers, showcasing the strength of the community's confidence in the product. Get insights into the buyer profile, which primarily consists of locals, owner-occupiers, downsizers, and even interest from interstate buyers.

Living by the Beach:

Daniel shares his personal connection to the project, having relocated to the area himself. The spacious floorplates, generous living areas, and beautiful kitchens cater to the lifestyle preferences of buyers seeking a beachside living experience. Learn how the project aligns with the "less is more" philosophy, a trademark of the Perspective brand.

Developer's Perspective:

Understand the philosophy behind the Perspective brand and how it emphasises underdeveloped sites for a more exclusive and livable experience. Daniel delves into the success of previous Perspective projects, including Perspective 202 at Bilinga and Perspective Two Sea at Palm Beach. Discover how buyer feedback and market demand influenced the brand's focus on full-floor and large apartments.

Experience Matters:

Daniel emphasises the importance of experience in the development industry. Buyers considering Nexus can witness the success of previous projects by driving by or visiting their display suites. Gain insights into the design process and the unique features that make Perspective projects stand out.

Do you have a New Development? Interested in an overview on Urban's audience and services?

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2. Request a Buyer Demand analysis for your project
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