Carly Cottam from MOTIV Market Insights

Episode 50. Market Insights: Urban's Mike Bird chats with MOTIV, Carly Cottam

The interview between Mike Bird, CEO of Urban.com.au, and Carly Cottam from MOTIV delves into the nuances of buying off-the-plan apartments in Southeast Queensland. Learn about the questions buyers should ask and the answers they should seek to make informed decisions. From understanding developers' brands to assessing builder appointments and funding, this discussion provides valuable insights for property buyers.

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Published on Urban.com.au/news: What Off-the-Plan Buyers Need to Ask Agents: Carly Cottam, Founder and CEO of Motive

Carly Cottam, founder and CEO of MOTIV, discusses the importance of due diligence when buying off-the-plan apartments in South East Queensland with Urban.com.au CEO Mike Bird. The conversation underscores the pivotal role of asking the right questions for buyers and developers alike, setting the stage for informed decision-making and project triumph.

‍Top 3 Discussion Points:

1. Unbiased Insights: MOTIV offers unbiased opinions to developers and consumers, leveraging industry knowledge and avoiding emotional attachments.
2. Early Project Planning: Early engagement with developers helps plan projects effectively, addressing key aspects like site context, build-ability, saleability, and funding.
3. Builder Appointments: Builder appointments are crucial for buyer confidence. Buyers should inquire about existing relationships with builders and assess their track record and funding for the project.

Buyers are advised to delve into the background of developers, ensuring a sterling track record and reputation. Equally significant is seeking counsel from seasoned legal and financial advisors throughout the purchase journey.

For developers, the discourse emphasises the vitality of early engagement with project marketers, paving the way for a triumphant launch. Crafting a robust sales strategy, backed by thorough market knowledge, is indispensable. Establishing solid builder relationships, grounded in trust and reliability, is paramount, particularly for ambitious projects.

The collaboration between developers, marketers, designers, and media agencies emerges as a cornerstone of success in the off-the-plan realm. Together, they navigate the intricacies of the market, leveraging collective expertise to optimise outcomes.

This interview serves as a beacon of thought leadership, advocating for meticulous research, strategic planning, and industry collaboration. For those venturing into the vibrant off-the-plan landscape of South East Queensland, it illuminates a pathway towards informed decision-making and project prosperity.