Townhomes Remain a Core Focus at Apartments.com.au

At Apartments.com.au (previously Urban.com.au), we know the recent rebrand has sparked questions from our valued townhouse developer partners. Rest assured, townhomes remain a vital part of our platform's future.

In a video message to the industry, our CEO Mike Bird reaffirmed our commitment to supporting townhouse projects, explaining that the rebrand to Apartments.com.au is about building trust and category leadership, not excluding any specific housing type.

“Townhouses will continue to be a core part of the platform,” said Bird. “Our default search experience across the site includes both townhouse and apartment listings with equal weighting.”

Buyers aren’t thinking in silos and neither are we. Most people searching for apartments will consider a townhouse in the same location, especially when space, value, or lifestyle factors come into play. That’s why we’re continuing to serve both segments with parity.

The product roadmap remains focused on profiling buyer intent and surfacing the most relevant projects, whether that’s an apartment or a townhouse. We’ll keep driving high-quality leads to townhouse developers and giving these projects a prominent presence on our site.

Our brand might look different, but the fundamentals haven’t changed:

• Townhomes are a central part of our listings mix
• Buyer-facing search continues to include townhomes by default
• We’re actively onboarding and marketing townhouse developments
• Our goal is always to connect buyers with the right property—apartment or townhouse