Project marketing agency Pontem have joined forces with the ASX-listed The Agency to create what they're hoping will be a partnership which will redefine how property developments are marketed and sold in the region.

The Agency, is known for its dynamic approach to the industry, and this partnership with Pontem underscores their commitment to pushing the boundaries of traditional marketing practices. With an eye toward the future, they plan to employ a cutting-edge digital sales technology platform to immerse prospective buyers in the vision and design of developer clients' projects.

Sally O’Connell, The Agency's GM of Sales Victoria, said they will utilise a digital sales technology platform whereby developer clients can showcase their projects by fully immersing purchasers in their vision and design.

"The Agency’s new Projects Team office in Melbourne’s Armadale will service our Victorian base of clients, extending our national reach with their showcase immersion suite and premium experience unlike any other," O'Connell said.

The move signifies a significant shift in the real estate sector towards a more immersive and digitally driven marketing approach, with The Agency aiming to provide a unique and engaging experience for both developers and potential buyers.

The brains behind Pontem, Edi Zhubi and Fil Gacesa, are confident that their vision aligns seamlessly with The Agency's commitment to offering premium and unique experiences to consumers.

“We use the latest digital technology to create an unmatched gold class experience,” they said.

"It is not only being embraced by consumers but developers too who not only see significant cost savings but the environmental benefits as it ranks highly in terms of sustainability."

“Our vision and values align with The Agency in regard to creating premium and unique experiences for consumers outside the traditional realm and our approach is a big step forward for the industry.”  

The Agency's Projects team already boasts a strong presence across Australia, with existing teams in Sydney, the Gold Coast, and Perth. The addition of Pontem to their Victoria team adds another layer of expertise and innovation to their expanding network.

Under the leadership of The Agency Co-Founder Steven Chen in Perth and Projects (WA) Principal Daniel-Paul Filippi, The Agency's Projects team is set to redefine how real estate developments are marketed and sold across the country.

The expansion into Victoria represents a strategic move to cater to a growing demand for unique, immersive, and sustainable marketing solutions in the ever-evolving real estate market.

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