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APDA April Event: Navigating Off-the-Plan Sales: Trends, Targets & Winning Strategies

By
Michael Bird
April 8, 2025
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2
min read
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Navigating Off-the-Plan Sales: Trends, Targets & Winning Strategies

Australian Property Developers Association Event: registrations open for Urban partners


Join APDA for an exclusive industry event exploring the rapidly evolving off-the-plan sales landscape in light of recent stamp duty concessions and the market’s response to reduced interest rates.

This must-attend session will bring together top industry leaders to discuss buyer sentiments, marketing trends, strategies, and the future of the off-the-plan sales sector.

We’ll dive into key questions shaping the market:
✅ Who are the buyers? Understanding demographics, motivations, and key decision drivers.
✅ How do we reach them? Strategies to engage and convert potential purchasers in a shifting market.
✅ What tools are available? Leveraging digital platforms, data analytics, and innovative sales techniques.

Additionally, our expert panel will cover:
✅ The impact of stamp duty concessions on buyer demand
✅ How lower interest rates are reshaping investment decisions
✅ Strategies to enhance buyer confidence and sales conversions
✅ Market outlook & emerging off-the-plan sales trends

Speakers:
🎤 Zoe Powell – National Director, Colliers Residential Victoria
🎤 Hugh Lu – CEO, SIG Group
🎤 Jarrod Tai – General Manager, Gamuda Land
🎤 Michael Bird – CEO, Urban.com.au

Don’t miss this opportunity to gain expert insights and connect with industry leaders.  

Limited early bird tickets are available. Secure your spot today!

https://events.humanitix.com/navigating-off-the-plan-sales-trends-targets-and-winning-strategies?accesscode=VIP%20-%20URBAN.COM.AU

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Urban Communities
Michael Bird

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