Setting a New Standard for Luxury Property

Elevating Property Marketing with Artis Layflat Binding

Artis, a leader in luxury print solutions, offers an innovative approach with its exclusive Layflat Binding technique, designed to elevate property brochures and marketing materials to new heights.​

Uninterrupted Visual Experience

Traditional property books and brochure often result in images or text disappearing into the spine, disrupting the visual flow. Artis Layflat Binding addresses this issue by allowing printed materials to open completely flat, providing a seamless, uninterrupted view across two pages. This technique ensures that architectural renders, lifestyle imagery, and detailed floor plans are displayed in their full glory, enhancing the storytelling experience for potential buyers.​

Creating a Tactile Connection

Beyond visual appeal, Artis Layflat Binding offers a tactile experience that resonates with luxury. The method involves an inner 'floating' spine, allowing pages to move freely and lay flat without resistance. This construction not only enhances durability but also invites readers to engage physically with the material, fostering a deeper connection to the property being showcased.​

Enhancing Brand Perception

For developers and marketers, the quality of promotional materials reflects directly on the brand and the properties offered. Utilising Artis Layflat Binding signifies a commitment to excellence and attention to detail. This premium presentation can differentiate a development in a crowded market, appealing to discerning buyers who appreciate quality and sophistication.​

Versatility Across Formats

Artis Layflat Binding is not limited to launch books; it extends to corporate profiles, lookbooks, and other marketing collateral. This versatility allows for a cohesive and high-quality presentation across all materials, ensuring consistency in brand messaging and visual identity.​

Market Adoption

Several prominent developments have leveraged Artis Layflat Binding to enhance their marketing efforts. For instance, the 'Maison, Broadbeach' project utilised a softcover Layflat book with white and clear foil logos on Sovereign Offset papers, creating a stunning launch brochure that captivated potential buyers. Similarly, the 'La Belle Penthouse' project employed this binding technique to produce an ultra-prestigious property book with matte gold foil logos, leaving a lasting impression on high-end clientele. Other notable projects include 'Chatswood Grand Residences' by Billbergia Group, 'Perle' by James Place, and 'Fernhurst' by Earl.St, all of which have benefited from Artis's innovative binding solutions.​

In an industry where first impressions are crucial, Artis Layflat Binding offers a distinctive advantage. By providing a seamless visual and tactile experience, it enhances the storytelling of property developments, aligns with luxury branding, and ultimately contributes to successful marketing campaigns. Developers and project marketers seeking to elevate their promotional materials would do well to consider the benefits of this innovative binding technique.

Want to leave a lasting impression?
Reach out for a print consultation today to elevate your next project!